Belief-Based Tribes
How it all Started
Washington Monument, USA
It all started with a community of artists, based in the Washington DC metro area, who dreamed to make a living and prosper doing what they love, art.
Transforming Artistic Lives
We are artists who struggled to make a living doing what we love; art. We came from a variety of backgrounds; artists, engineers and entrepreneurs. Today, we are all full-time artists who are prospering and impacting the lives of thousands of artists around the world. It all started with building belief-based tribes.
Belief-Based Tribes
We’ve noticed that everything people do is driven by their beliefs. Whether it’s marriage, life style or career choices, we decide based on our belief system. We are comfortable and more agreeable in environments that support what we believe.
Similarly, in art, our artistic preferences and choices are unconsciously influenced by our beliefs. We appreciate art that reflects and supports what we believe about a certain human value, a historical event, or life in general.
Lifelong Customers
Instead of trying to sell the artwork, we realized that we needed to establish and share the belief inspiring our artwork. This new approach changed our lives, literally. Our community members went from painting as a hobby to becoming full-time prosperous artists. They did that by learning and applying three basic skills:
1) how to attract a tribe of people who share the same belief.
2) how to convert them into lifelong customers.
3) how to automate and scale the selling of the artwork.
Today, we have developed several programs (eBooks, audiobooks, marketing content, artist advisory, etc.) to enable artists around the world to implement the belief-based approach to launch and scale art sales, while being content and prosperous.